judi baker

9/9/21

Communications project management - GIG Car Share

In my role as Content Marketer, I am also responsible for the planning and execution of our marketing communications calendar, including content-based and product-based efforts. I head the monthly planning sessions and manage the editorial calendar. I then work with the product marketing leads to develop the content for all of projects - including writing, approvals, and building the content in LeanPlum. Here is a sample calendar entry from our Airtable account. In an average month, I plan, manage, and build between 20 - 30 emails, PUSH notifications, blogs, and social posts.

7/12/21

Email communication - GIG Car Share

At GIG Car Share, I write, manage, and build product-based and content-based email campaigns. I am involved in every step of the process: from kick-off and approvals to copy and image creation to formatting in LeanPlum. I work with the product marketing managers, the head of Marketing, the Member Support team, operations, product, and creative to create interesting, informative, and educational communications for our Members. I produce email content for Members in every stage of the funnel. See more examples here.

1/6/21

Landing page and email copy - Roofstock.com

I worked with Roofstock's VP of Product to write copy for the Lennar/Roofstock partnership landing page and emails and for a variety of product-related email campaigns.

link: https://lennar.roofstock.com/

12/16/20

Optimized content for the Ruth Krishnan Team

The Ruth Krishnan Team hired me to write content for their blog and newsletters. I worked with a member of the marketing team to ensure the content for the website was optimized for SEO.

Accessory Dwelling Units in San Francisco
https://ruthkrishnan.com/adu-san-francisco/

Blog is being updated: more to come soon.....

7/15/20

Inbound Marketing Certification - HubSpot Academy

In July 2020 I completed the Hubspot Academy Course on Inbound Marketing and received my certification. #AlwaysLearning

2/1/20

Roofstock "About Us" Page

Copywriting (click to enlarge)
https://www.roofstock.com/about-us

1/3/20

Client Results: Content Creation | Social Sharing | Website Traffic

I was hired by my client to create content to help reinforce her brand and reputation as an expert in the local real estate market. I wrote 12+ blog articles, created social media teaser videos, and helped her launch her blog on her website. Once published, I created an ambitious social sharing schedule. I took at look at her website analytics that corresponded with the content push and here are some of the results I found:

Website users up 43%
Pageviews up 66%
Organic search up 19%
Direct traffic up 96%
Traffic from social sources up 238%

8/2/19

Kate McCaffrey Real Estate Blog Content & Neighborhood Write-Ups

Creation of hyperlocal content for Kate McCaffrey, #1 real estate agent in Alameda:

Alameda neighborhood write-ups:

https://www.katemccaffrey.com/Buyers/Neighborhoods/Alameda

#1 Agent in the City of Alameda Since 2014

Kate has been the #1 real estate agent in both the number of homes sold and total sales dollar volume in the city of Alameda every year since 2014 and for the main island of Alameda every year since 2011.