Pacific Union Facebook Boosts

I have implemented dozens of Facebook Boosts promoting content produced by Pacific Union. Though the audience and results differ on each promotion, the following is a sample:

Facebook Boost
Selma Hepp blog: Sales Volume in the Bay Area
Cost: $50
Ran: April 19-23, 2017
Audience:
Concord, Napa, San Francisco, San Jose, Santa Rosa
Likely to move, Homeowners, Buying a house, Buying and Selling Real Estate, House Hunting, Realtor.com, Trulia, Zillow
30-64 Years old

Results:
4,363 reach
375 engagements
.13 cost per engagement

During 2017, we promoted twenty blog articles by Selma Hepp, Chief Economist for Pacific Union. With a $1,499 spend, we reached almost 148,000 viewers.