At Getaround, only one email a month was being sent out to car sharing hosts - a newsletter with compiled information. I decided to test a one-topic content-driven email mid-month, leading to the blog. This email served a duel purpose - an additional touch point for hosts and a boost for blog traffic. This email performed really well, with an open rate of over 52% - an open rate 14.61% greater than the newsletter. The CTA button to the blog had a high-performing 70% click rate.
SF LGBT Center Website
Problem: Outdated website made it difficult for community members to view and sign up with programs and services.
Process: User research: interview stakeholders and volunteers. Access content needs (multi-media and copy). Work with web designers and department heads and executive team to build a user-friendly website that mirrored the newly rebranded community center.
Solution: Created a beautiful, modern website with an easy-to-view calendar and events page with useful buttons and CTAs to make it easy for users to sign up for classes and programs, view programs and events through videos and images, and search and discover resources. Also developed a Style Guide in tandem with new site development.
Samuel Merritt University Website
My role: Associate Director of Website Communications - content manager, website content developer, writer, project manager, stakeholder relationship manager
Problem: Outdated website made it difficult for potential students to easily view our programs and to explore the student experience.
Process: User research: interview stakeholders and students. Create new pages and worked with IT to develop an interactive map. Work with IT on wireframes and design iterations. Write and develop new content.
Solution: Launched an updated website that was more dynamic and user-friendly. Created rotating banners that led to news stories that allowed for a deeper look into the universities' culture and activities. Created a "SMU Experience" section that allowed for spotlights into different departments. Overall, this was a much better experience for both potential students and current students, as the website became more informative and interactive.
In 2021, I wrote and published over 50 blogs for GIG Car Share website visitors. Blog content has ranged from informational articles about the Gig app and Gig cars to engaging posts focused on destinations to inspire trips for our Members. I have grown blog website traffic exponentially.
In my first six months, my published content resulted in a 64% increase in website page views and a 114% increase in blog traffic. In my first year, direct traffic increased by over 22% and organic search increased by over 9% (2021 vs 2020).
Here are a few examples:
Earth Day 2021
Fall Fun Trips
Seattle Bike Trails
World Tourism Day
Think of Gig As Your Second Car
How to Gig: The HomeZone
Hey, Gig Drivers, What's Your Sign?
A Peek Under the Hood: Gig Technology
Charging Your Electric Gig Just Got Easier
Gig's Birthday Giveaway Campaign
Benefits of Car Sharing for Individuals and Families
Benefits of Car Sharing for Cities
Benefits of Car Sharing for the Environment
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As Content Marketer for GIG Car Share, I'm responsible for all of the creative assets for our emails, blogs, website, and social posts. I work closely with our creative team in every stage of the production of these creative assets. For more examples, click here.
In my role as Content Marketer, I am also responsible for the planning and execution of our marketing communications calendar, including content-based and product-based efforts. I head the monthly planning sessions and manage the editorial calendar. I then work with the product marketing leads to develop the content for all of projects - including writing, approvals, and building the content in LeanPlum. Here is a sample calendar entry from our Airtable account. In an average month, I plan, manage, and build between 20 - 30 emails, PUSH notifications, blogs, and social posts.
At GIG Car Share, I write, manage, and build product-based and content-based email campaigns. I am involved in every step of the process: from kick-off and approvals to copy and image creation to formatting in LeanPlum. I work with the product marketing managers, the head of Marketing, the Member Support team, operations, product, and creative to create interesting, informative, and educational communications for our Members. I produce email content for Members in every stage of the funnel. See more examples here.
I worked with Roofstock's VP of Product to write copy for the Lennar/Roofstock partnership landing page and emails and for a variety of product-related email campaigns.
link: https://lennar.roofstock.com/
The Ruth Krishnan Team hired me to write content for their blog and newsletters. I worked with a member of the marketing team to ensure the content for the website was optimized for SEO.
The winter campaign for the LGBT Center was a drip campaign with three components: 1. A letter from the Executive Director 2. a letter from a program participant and 3. a letter from the Deputy Executive Director.
