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MY AREAS OF EXPERTISE:
Content Strategy Brand Standards & Principles Writing & Editing UX Writing Web Usability Best Practices User-Centric Content Search Engine Optimization Project Management Team Leadership & Development Cross-functional Collaboration KPIs


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Email: judi1111@gmail.com
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8/6/15

Samuel Merritt University Web and Social Media Update - August 2015

I prepared these for the September SMU Board Report. Click to enlarge.



1/16/15

2015 Samuel Merritt University Website Redesign Project - Jan, 2015

A lot of preparation work went into crafting recommendations for the upcoming SMU website refresh. A student survey was conducted in January 2014, with the goal to collect information about how current students use the website and how they used the website for information when they were learning about Samuel Merritt University. Another survey was conducted in April of 2014, continuing research about what kind of information current and prospective students look for on our website. Both surveys informed the direction as communicated to our design company.

Below are screenshots of the 2015 SMU website homepage and program landing page redesign.

Website and Social Media Stats at Samuel Merritt University - 2014 Recap

click to view full-size