Pardot Drip Campaign - SF LGBT Center

The winter campaign for the LGBT Center was a drip campaign with three components: 1. A letter from the Executive Director 2. a letter from a program participant and 3. a letter from the Deputy Executive Director.

I wrote all three emails, and created and edited them in Pardot.

This was set up as a drip campaign in the Pardot email system.

Click here to read an appeal letter featuring Jamie, an SF LGBT Center Youth Services alumni. 

Management of Website Redesign Project - SF LGBT Center

I managed the website redesign for the SF LGBT Center. From finding and hiring the web design firm (Elefint) and creating a web review committee that included a board member and staff, to coordinating videos, photos, and content creation, I learned a lot about project management. The outdated website received a new look and updated functionality to help the community find what they need from the SF LGBT Center.

Old site design

Example of style tile for new site

Screenshot from content management tool (InVision) in which I communicated with our web designer on the wireframes, design elements, and structure of the new website