Landing page and email copy - Roofstock.com

I worked with Roofstock's VP of Product to write copy for the Lennar/Roofstock partnership landing page and emails and for a variety of product-related email campaigns.

link: https://lennar.roofstock.com/

Optimized content for the Ruth Krishnan Team

The Ruth Krishnan Team hired me to write content for their blog and newsletters. I worked with a member of the marketing team to ensure the content for the website was optimized for SEO. 

Accessory Dwelling Units in San Francisco
https://ruthkrishnan.com/adu-san-francisco/

Blog is being updated: more to come soon.....

Client Results: Content Creation | Social Sharing | Website Traffic

I was hired by my client to create content to help reinforce her brand and reputation as an expert in the local real estate market. I wrote 12+ blog articles, created social media teaser videos, and helped her launch her blog on her website. Once published, I created an ambitious social sharing schedule. I took at look at her website analytics that corresponded with the content push and here are some of the results I found:


Website users up 43%
Pageviews up 66%
Organic search up 19%
Direct traffic up 96%
Traffic from social sources up 238%

Kate McCaffrey Real Estate Blog Content & Neighborhood Write-Ups

Creation of hyperlocal content for Kate McCaffrey, #1 real estate agent in Alameda:

https://www.katemccaffrey.com

I created content to help launch Kate's new blog in August of 2019 (https://www.katemccaffrey.com/Blog). I am also managing the social sharing schedule of this content.

Alameda Spotlight - Heidi Santoro from Santoro's Deli
https://www.katemccaffrey.com/Alameda-Spotlight-Heidi-Santoro-From-Santoros-Italian-Market--Deli
Alameda Spotlight - Kate Schatz, author
https://www.katemccaffrey.com/Alameda-Spotlight-Kate-Schatz
Alameda Spotlight - Bean, Rhythmix Cultural Works
https://www.katemccaffrey.com/Alameda-Spotlight-Tina-Blaine-Bean---Executive-Director-Rhythmix-Cultural-Works
Top 5 Reasons to Love the West Side
https://www.katemccaffrey.com/My-Top-5-Reasons-To-Love-The-West-Side-Of-Alameda
10 Fun Things to Do in Alameda:
https://www.katemccaffrey.com/10-Fun-Things-To-Do-In-Alameda
Parks and Open Spaces in Alameda:
https://www.katemccaffrey.com/Parks-And-Open-Spaces-In-Alameda
Alameda's Neptune Beach: the Coney Island of the West
https://www.katemccaffrey.com/Alamedas-Neptune-Beach-the-Coney-Island-Of-The-West
Top 5 Reasons to Love the East Side:
https://www.katemccaffrey.com/My-Top-5-Reasons-To-Love-The-East-End-Of-Alameda
Arts & Culture in Alameda:
https://www.katemccaffrey.com/Arts--Culture-In-Alameda
Architecture in Alameda:
https://www.katemccaffrey.com/Architecture-In-Alameda---Sturdy-Craftsman-To-Decorative-Queen-Anne
Top 10 (okay, 11) Reasons I Love Living in Alameda:
https://www.katemccaffrey.com/Top-10-okay-11-Reasons-I-Love-Living-In-Alameda

Alameda neighborhood write-ups:

https://www.katemccaffrey.com/Buyers/Neighborhoods/Alameda

#1 Agent in the City of Alameda Since 2014

Kate has been the #1 real estate agent in both the number of homes sold and total sales dollar volume in the city of Alameda every year since 2014 and for the main island of Alameda every year since 2011.

Heliotrope SF Blogs and Videos

Content creation for Heliotrope SF - all natural skin care company in San Francisco and Oakland
https://www.heliotropesf.com/

Benefits of CBD
Link to video on Facebook: https://www.facebook.com/HeliotropeSF/videos/463382564296276/
Link to blog: https://www.heliotropesf.com/blogs/news/everything-you-need-to-know-about-cbd-but-were-afraid-to-ask

Non-binary Skin Care
Link to video on Facebook: https://www.facebook.com/HeliotropeSF/videos/736619063417638/
Link to blog: https://www.heliotropesf.com/blogs/news/non-binary-skincare?_pos=1&_sid=85fdd46d1&_ss=r

Aromatherapy
Link to video on Facebook: https://www.facebook.com/HeliotropeSF/videos/357942211587500/
Link to blog: https://www.heliotropesf.com/blogs/news/what-is-aromatherapy-and-why-you-should-learn-about-it?fbclid=IwAR25lkN1UQVeXZO3pL8LSQGo3o55J2EYZfGLask-Z9u_Tyi_v76D7K4xQ4U

Cardamom
Link to video on Facebook: https://www.facebook.com/HeliotropeSF/videos/380595072587482/
Link to blog: https://www.heliotropesf.com/blogs/news/the-top-reasons-to-love-cardamom-essential-oil?fbclid=IwAR3x4Snm0zBR2OGnpoyNfCoCgIZayb1Mwnw91hvEYbiMN3asAaNBJheg90U

Benefits of Shea Butter
Link to blog: https://www.heliotropesf.com/blogs/news/focus-on-ingredients-shea-butter

Benefits of Aloe
Link to blog: https://www.heliotropesf.com/blogs/news/focus-on-ingredients-aloe-vera

Benefits of Jojoba
Link to blog: https://www.heliotropesf.com/blogs/news/focus-on-ingredients-jojoba-oil

Focus on Ingredients: Olive Oil
Link to blog: https://www.heliotropesf.com/blogs/news/focus-on-ingredients-olive-oil

Focus on Ingredients: Lavender
https://www.heliotropesf.com/blogs/news/focus-on-ingredients-lavender

Focus on Ingredients: Neroli

https://www.heliotropesf.com/blogs/news/focus-on-ingredients-neroli

Bees, honey and wax, oh my! (part 1)
https://www.heliotropesf.com/blogs/news/bees-honey-and-wax-oh-my-part-1

Bees, honey and wax, oh my! (part 2)

https://www.heliotropesf.com/blogs/news/bees-honey-and-wax-oh-my-part-two

Why customizing your essential oil blends is good for you, and the environment

https://www.heliotropesf.com/blogs/news/customize-your-aromatherapy-blends

Kate McCaffrey Real Estate videos

Videos produced in Keynote and shared on Kate McCaffrey's social media pages.

Santa Clara Before and After https://www.facebook.com/HomesOfAlameda/videos/321259262114981/
Lea Before and After
https://www.facebook.com/HomesOfAlameda/videos/290526501729729/
Best of Alameda
https://www.facebook.com/HomesOfAlameda/videos/446804716097753/
It's in the details
https://www.facebook.com/HomesOfAlameda/videos/420606518788720/
Gorgeous Mediterranean Split-level Home in Alameda
https://www.facebook.com/HomesOfAlameda/videos/335557614044690/
Santa Clara 2 Before and After
https://www.facebook.com/HomesOfAlameda/videos/489801665091118/
10 Fun Things to Do in Alameda
https://www.facebook.com/HomesOfAlameda/videos/363926184234267/
Core Logic Home Appreciation
https://www.facebook.com/HomesOfAlameda/videos/373579143332531/
Architecture in Alameda
https://www.facebook.com/HomesOfAlameda/videos/2316686801914076/
10 (ok, 11) Reasons I Love Living in Alameda
https://www.facebook.com/HomesOfAlameda/videos/222986575276140/
Marina Village, Alameda
https://www.facebook.com/HomesOfAlameda/videos/495554207679471/
Broadway Before and After
https://www.facebook.com/HomesOfAlameda/videos/744676415989644/

Compass Real Estate - Home of the Week

Writing - Freelance 

Contemporary Masterpiece in Sonoma County

https://compasscaliforniablog.com/home-of-the-week-contemporary-masterpiece-in-sonoma-county

Queen Anne meets Alameda’s Gold Coast

https://blog.pacificunion.com/home-of-the-week-queen-anne-victorian-revival-in-alamedas-gold-coast/

Langdon Technical - Website Copy

Freelance Copywriting

Langdon Technical website
http://langdontechnical.com

Product Copy - Heliotrope

Freelance work. Product copy for Heliotrope's exclusive line of body, face, and hair care products.

Visit the website: Heliotrope

sample copy (click to enlarge)

The Advocate - article

Freelance.

(click to enlarge)

Link here---> The Advocate 

Resume

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