By the Numbers

Pacific Union

Under my management:
Increased Instagram followers by 136% (2016 through 2017)
Increased Facebook followers by 48%  (2016 through 2017)
Increased LinkedIn followers by 61% (2016 through 2017)

Samuel Merritt University

Under my management: 

Increased Facebook followers by 900% (2014-2016)

28,000+ new visitors to website (2014)

145,000+ more visitors to website from Google (2014)

900,000 views on Flicker channel (2014-2016)

14,000 views on YouTube channel (2014-2016)

Out and Equal Workplace Advocates

Engaged 2,500 conference goers on social media - first live Tweeting of event and Twitter meet-up among attendees (2013)

Good Vibrations

Produced and published 50 videos that received over 1 million views (2006-2007)

Pacific Union Facebook Boosts

I have implemented dozens of Facebook Boosts promoting content produced by Pacific Union. Though the audience and results differ on each promotion, the following is a sample:

Facebook Boost
Selma Hepp blog: Sales Volume in the Bay Area
Cost: $50
Ran: April 19-23, 2017
Audience:
Concord, Napa, San Francisco, San Jose, Santa Rosa
Likely to move, Homeowners, Buying a house, Buying and Selling Real Estate, House Hunting, Realtor.com, Trulia, Zillow
30-64 Years old

Results:
4,363 reach
375 engagements
.13 cost per engagement

During 2017, we promoted twenty blog articles by Selma Hepp, Chief Economist for Pacific Union. With a $1,499 spend, we reached almost 148,000 viewers.

Pacific Union Real Estate Social Media Growth

I manage all of the Pacific Union Real Estate corporate social media accounts. Here is a look at the growth of the accounts over two years (2016 through 2017).

Instagram
https://www.instagram.com/pacificunionrealestate
136% increase in followers

Facebook
https://www.facebook.com/pacificunionrealestate
58% increase in followers

Linkedin
https://www.linkedin.com/company/pacific-union-international
61% increase in followers

Twitter
https://twitter.com/PacUnion
9% increase in followers