Pardot Drip Campaign - SF LGBT Center

The winter campaign for the LGBT Center was a drip campaign with three components: 1. A letter from the Executive Director 2. a letter from a program participant and 3. a letter from the Deputy Executive Director.

I wrote all three emails, and created and edited them in Pardot.

This was set up as a drip campaign in the Pardot email system.

Click here to read an appeal letter featuring Jamie, an SF LGBT Center Youth Services alumni. 

Management of Website Redesign Project - SF LGBT Center

I managed the website redesign for the SF LGBT Center. From finding and hiring the web design firm (Elefint) and creating a web review committee that included a board member and staff, to coordinating videos, photos, and content creation, I learned a lot about project management. The outdated website received a new look and updated functionality to help the community find what they need from the SF LGBT Center.

Old site design

Example of style tile for new site

Screenshot from content management tool (InVision) in which I communicated with our web designer on the wireframes, design elements, and structure of the new website

#GivingTuesday Fundraising Campaign

I worked with the SF LGBT Center Development Team on a #GivingTuesday campaign. We decided to use staff and volunteers' pets to help share our message.

We recorded a webinar on how to participate and published five emails via Pardot, and posted several Facebook, LinkedIn and Twitter posts, both prior to and on #GivingTuesday.

San Francisco Pride Parade Deliverables 2018

In my first month at the SF LGBT Center, I was tasked with managing the production and dissemination of the new look/logo, as the Center was coming off of its 15 year anniversary and everything was branded as such. At the same time, I was in charge of working with the designer and ordering all of the deliverables for the 2018 Pride Parade for the Center that reflected the new brand look. I coordinated the ordering of t-shirts, flags, a new banner, and stickers. (I also was the official photographer for our group)

SF LGBT Center blogs

Part of my strategy for expanding the name, reach, and mission of the SF LGBT Center was to produce content that both illustrated that the Center recognized current events/challenges to the community and illuminated the Center as a source of resources and support for the LGBT community of San Francisco. I managed the content on the blog and personally wrote the following blogs:


Pivoting and Adapting in the Time of Covid (contract writer)
https://www.sfcenter.org/community/pivoting-and-adapting-in-the-time-of-covid/

University of Chicago Homeless LGBTQ Youth Report
https://www.sfcenter.org/community/u-of-chicago-homeless-lgbtq-youth-report-april-2018/

Finding Community
https://www.sfcenter.org/community/finding-community/

Self-Care During Stressful Times
https://www.sfcenter.org/community/self-care-during-stressful-times/

A Note of Appreciation (ghost writer)
https://www.sfcenter.org/voices/a-note-of-appreciation/

The SF LGBT Center Supports the Transgender Community
https://www.sfcenter.org/voices/the-sf-lgbt-center-supports-the-transgender-community/

Bi Visibility Day and BiWeek
https://www.sfcenter.org/history/bi-visibility-day-and-biweek-september-2018/

By the Numbers

Pacific Union

Under my management:
Increased Instagram followers by 136% (2016 through 2017)
Increased Facebook followers by 48%  (2016 through 2017)
Increased LinkedIn followers by 61% (2016 through 2017)

Samuel Merritt University

Under my management: 

Increased Facebook followers by 900% (2014-2016)

28,000+ new visitors to website (2014)

145,000+ more visitors to website from Google (2014)

900,000 views on Flicker channel (2014-2016)

14,000 views on YouTube channel (2014-2016)

Out and Equal Workplace Advocates

Engaged 2,500 conference goers on social media - first live Tweeting of event and Twitter meet-up among attendees (2013)

Good Vibrations

Produced and published 50 videos that received over 1 million views (2006-2007)

Pacific Union Facebook Boosts

I have implemented dozens of Facebook Boosts promoting content produced by Pacific Union. Though the audience and results differ on each promotion, the following is a sample:

Facebook Boost
Selma Hepp blog: Sales Volume in the Bay Area
Cost: $50
Ran: April 19-23, 2017
Audience:
Concord, Napa, San Francisco, San Jose, Santa Rosa
Likely to move, Homeowners, Buying a house, Buying and Selling Real Estate, House Hunting, Realtor.com, Trulia, Zillow
30-64 Years old

Results:
4,363 reach
375 engagements
.13 cost per engagement

During 2017, we promoted twenty blog articles by Selma Hepp, Chief Economist for Pacific Union. With a $1,499 spend, we reached almost 148,000 viewers.

Pacific Union Real Estate Social Media Growth

I manage all of the Pacific Union Real Estate corporate social media accounts. Here is a look at the growth of the accounts over two years (2016 through 2017).

Instagram
https://www.instagram.com/pacificunionrealestate
136% increase in followers

Facebook
https://www.facebook.com/pacificunionrealestate
58% increase in followers

Linkedin
https://www.linkedin.com/company/pacific-union-international
61% increase in followers

Twitter
https://twitter.com/PacUnion
9% increase in followers