Hi. I’m Judi. I reach consumers with smart content strategy.
MY AREAS OF EXPERTISE:
Content Marketing ✦ Brand Standards & Principles ✦Copywriting & Copyediting ✦ Social Media Management ✦ Web Usability Best Practices ✦ User Experience ✦ Search Engine Optimization ✦ Project Coordination ✦ Team Leadership & Development ✦Cross-functional Collaboration ✦ KPIs
I was hired by my client to create content to help reinforce her brand and reputation as an expert in the local real estate market. I wrote 12+ blog articles, created social media teaser videos, and helped her launch her blog on her website. Once published, I created an ambitious social sharing schedule. I took at look at her website analytics that corresponded with the content push and here are some of the results I found:
Website users up 43%
Pageviews up 66%
Organic search up 19%
Direct traffic up 96%
Traffic from social sources up 238%
My client, Kate McCaffrey, is Alameda's #1 real estate agent. As she expands her business into Oakland, she required website content focusing on different neighborhoods. These descriptions needed to be informative and relevant to potential homebuyers.
Here are the write-ups I provided for her website: https://www.katemccaffrey.com/Oakland
Creation of hyperlocal content for Kate McCaffrey, #1 real estate agent in Alameda:
I created content to help launch Kate's new blog in August of 2019 (https://www.katemccaffrey.com/Blog). I am also managing the social sharing schedule of this content.
Alameda Spotlight - Heidi Santoro from Santoro's Deli
Alameda Spotlight - Kate Schatz, author
Alameda Spotlight - Bean, Rhythmix Cultural Works
Top 5 Reasons to Love the West Side
10 Fun Things to Do in Alameda:
Parks and Open Spaces in Alameda:
Alameda's Neptune Beach: the Coney Island of the West
Top 5 Reasons to Love the East Side:
Arts & Culture in Alameda:
Architecture in Alameda:
Top 10 (okay, 11) Reasons I Love Living in Alameda:
Benefits of CBD
Link to video on Facebook: https://www.facebook.com/HeliotropeSF/videos/463382564296276/
Link to blog: https://www.heliotropesf.com/blogs/news/everything-you-need-to-know-about-cbd-but-were-afraid-to-ask
Non-binary Skin Care
Link to video on Facebook: https://www.facebook.com/HeliotropeSF/videos/736619063417638/
Link to blog: https://www.heliotropesf.com/blogs/news/non-binary-skincare?_pos=1&_sid=85fdd46d1&_ss=r
Link to video on Facebook: https://www.facebook.com/HeliotropeSF/videos/357942211587500/
Link to blog: https://www.heliotropesf.com/blogs/news/what-is-aromatherapy-and-why-you-should-learn-about-it?fbclid=IwAR25lkN1UQVeXZO3pL8LSQGo3o55J2EYZfGLask-Z9u_Tyi_v76D7K4xQ4U
Link to video on Facebook: https://www.facebook.com/HeliotropeSF/videos/380595072587482/
Link to blog: https://www.heliotropesf.com/blogs/news/the-top-reasons-to-love-cardamom-essential-oil?fbclid=IwAR3x4Snm0zBR2OGnpoyNfCoCgIZayb1Mwnw91hvEYbiMN3asAaNBJheg90U
Benefits of Shea Butter
Link to blog: https://www.heliotropesf.com/blogs/news/focus-on-ingredients-shea-butter
Benefits of Aloe
Link to blog: https://www.heliotropesf.com/blogs/news/focus-on-ingredients-aloe-vera
Benefits of Jojoba
Link to blog: https://www.heliotropesf.com/blogs/news/focus-on-ingredients-jojoba-oil
Focus on Ingredients: Olive Oil
Link to blog: https://www.heliotropesf.com/blogs/news/focus-on-ingredients-olive-oil
Focus on Ingredients: Lavender
Videos produced in Keynote and shared on Kate McCaffrey's social media pages.
Lea Before and After
Best of Alameda
It's in the details
Gorgeous Mediterranean Split-level Home in Alameda
Santa Clara 2 Before and After
10 Fun Things to Do in Alameda
Core Logic Home Appreciation
Architecture in Alameda
10 (ok, 11) Reasons I Love Living in Alameda
Marina Village, Alameda
Broadway Before and After
Writing - Freelance
During my year as Director of Marketing and Communications at the SF LGBT Center, I managed and completed the following projects:
website redesign project; from identifying design and development company and working with department heads on updated content to signing off on design elements and moving content from old site to new. You can read more about the project on Elefint's website.
SF LGBT Center Social Media Policy - Created social media policy for organization.
New Logo Implementation - Managed re-brand away from 15 year anniversary; new logos, letterhead, envelopes, email signatures, event banners and tablecloths, and signs.
Pride 2018 Deliverables - Managed design and ordering of flags, banners, stickers, and t-shirts with new logo for 2018.
Suite of Professional Photos - Managed several photo shoots for professional quality photos for website and marketing deliverables.
Videos - Managed creation of three program-specific videos for website use.
Development Email Campaigns - Worked with Development Department to create and send emails for a winter campaign, spring campaign, Soiree event, Give Out Day, Giving Tuesday, Hear Me Roar event and more.