About Me

Hi. I’m Judi. I reach consumers with smart content strategy.

MY AREAS OF EXPERTISE:
Content Marketing Brand Standards & Principles Copywriting & Copyediting Social Media Management Web Usability Best Practices User Experience Search Engine Optimization Project Coordination Team Leadership & Development Cross-functional Collaboration KPIs


GET IN CONTACT:
Email: judi1111@gmail.com
Visit my LinkedIn profile
View my resume

7/15/20

Inbound Marketing Certification - HubSpot Academy


In July 2020 I completed the Hubspot Academy Course on Inbound Marketing and received my certification. #AlwaysLearning


1/3/20

Client Results: Content Creation | Social Sharing | Website Traffic









I was hired by my client to create content to help reinforce her brand and reputation as an expert in the local real estate market. I wrote 12+ blog articles, created social media teaser videos, and helped her launch her blog on her website. Once published, I created an ambitious social sharing schedule. I took at look at her website analytics that corresponded with the content push and here are some of the results I found:


Website users up 43%
Pageviews up 66%
Organic search up 19%
Direct traffic up 96%
Traffic from social sources up 238%

12/18/19

Oakland Neighborhood Write-Ups - Kate McCaffrey, Compass Real Estate





My client, Kate McCaffrey, is Alameda's #1 real estate agent. As she expands her business into Oakland, she required website content focusing on different neighborhoods. These descriptions needed to be informative and relevant to potential homebuyers.

Here are the write-ups I provided for her website: https://www.katemccaffrey.com/Oakland



8/30/19

Roofstock: Contract Copywriter

As a contract copywriter at Roofstock, I worked on a variety of projects, with a special focus on website and email copy.




8/2/19

Kate McCaffrey Real Estate Blog Content & Neighborhood Write-Ups



Creation of hyperlocal content for Kate McCaffrey, #1 real estate agent in Alameda:
https://www.katemccaffrey.com

I created content to help launch Kate's new blog in August of 2019 (https://www.katemccaffrey.com/Blog). I am also managing the social sharing schedule of this content.

Alameda Spotlight - Heidi Santoro from Santoro's Deli
https://www.katemccaffrey.com/Alameda-Spotlight-Heidi-Santoro-From-Santoros-Italian-Market--Deli
Alameda Spotlight - Kate Schatz, author
https://www.katemccaffrey.com/Alameda-Spotlight-Kate-Schatz
Alameda Spotlight - Bean, Rhythmix Cultural Works
https://www.katemccaffrey.com/Alameda-Spotlight-Tina-Blaine-Bean---Executive-Director-Rhythmix-Cultural-Works
Top 5 Reasons to Love the West Side
https://www.katemccaffrey.com/My-Top-5-Reasons-To-Love-The-West-Side-Of-Alameda
10 Fun Things to Do in Alameda:
https://www.katemccaffrey.com/10-Fun-Things-To-Do-In-Alameda
Parks and Open Spaces in Alameda:
https://www.katemccaffrey.com/Parks-And-Open-Spaces-In-Alameda
Alameda's Neptune Beach: the Coney Island of the West
https://www.katemccaffrey.com/Alamedas-Neptune-Beach-the-Coney-Island-Of-The-West
Top 5 Reasons to Love the East Side:
https://www.katemccaffrey.com/My-Top-5-Reasons-To-Love-The-East-End-Of-Alameda
Arts & Culture in Alameda:
https://www.katemccaffrey.com/Arts--Culture-In-Alameda
Architecture in Alameda:
https://www.katemccaffrey.com/Architecture-In-Alameda---Sturdy-Craftsman-To-Decorative-Queen-Anne
Top 10 (okay, 11) Reasons I Love Living in Alameda:
https://www.katemccaffrey.com/Top-10-okay-11-Reasons-I-Love-Living-In-Alameda




#1 Agent in the City of Alameda Since 2014
Kate has been the #1 real estate agent in both the number of homes sold and total sales dollar volume in the city of Alameda every year since 2014 and for the main island of Alameda every year since 2011.

7/23/19

Heliotrope SF Blogs and Videos

Content creation for Heliotrope SF - all natural skin care company in San Francisco and Oakland
https://www.heliotropesf.com/
















Benefits of CBD
Link to video on Facebook: https://www.facebook.com/HeliotropeSF/videos/463382564296276/
Link to blog: https://www.heliotropesf.com/blogs/news/everything-you-need-to-know-about-cbd-but-were-afraid-to-ask
















Non-binary Skin Care
Link to video on Facebook: https://www.facebook.com/HeliotropeSF/videos/736619063417638/
Link to blog: https://www.heliotropesf.com/blogs/news/non-binary-skincare?_pos=1&_sid=85fdd46d1&_ss=r
















Aromatherapy
Link to video on Facebook: https://www.facebook.com/HeliotropeSF/videos/357942211587500/
Link to blog: https://www.heliotropesf.com/blogs/news/what-is-aromatherapy-and-why-you-should-learn-about-it?fbclid=IwAR25lkN1UQVeXZO3pL8LSQGo3o55J2EYZfGLask-Z9u_Tyi_v76D7K4xQ4U
















Cardamom
Link to video on Facebook: https://www.facebook.com/HeliotropeSF/videos/380595072587482/
Link to blog: https://www.heliotropesf.com/blogs/news/the-top-reasons-to-love-cardamom-essential-oil?fbclid=IwAR3x4Snm0zBR2OGnpoyNfCoCgIZayb1Mwnw91hvEYbiMN3asAaNBJheg90U

Benefits of Shea Butter
Link to blog: https://www.heliotropesf.com/blogs/news/focus-on-ingredients-shea-butter

Benefits of Aloe
Link to blog: https://www.heliotropesf.com/blogs/news/focus-on-ingredients-aloe-vera

Benefits of Jojoba
Link to blog: https://www.heliotropesf.com/blogs/news/focus-on-ingredients-jojoba-oil

Focus on Ingredients: Olive Oil
Link to blog: https://www.heliotropesf.com/blogs/news/focus-on-ingredients-olive-oil

Focus on Ingredients: Lavender
https://www.heliotropesf.com/blogs/news/focus-on-ingredients-lavender


4/25/19

SF LGBT Center Accomplishments


During my year as Director of Marketing and Communications at the SF LGBT Center, I managed and completed the following projects:


Website Redesign - Managed website redesign project; from identifying design and development company and working with department heads on updated content to signing off on design elements and moving content from old site to new. You can read more about the project on Elefint's website.
SF LGBT Center Style Guide - Managed project with contract designer to deliver a much-needed style guide for the organization.

SF LGBT Center Social Media Policy - Created social media policy for organization.

New Logo Implementation - Managed re-brand away from 15 year anniversary; new logos, letterhead, envelopes, email signatures, event banners and tablecloths, and signs.

Pride 2018 Deliverables - Managed design and ordering of flags, banners, stickers, and t-shirts with new logo for 2018.

Suite of Professional Photos - Managed several photo shoots for professional quality photos for website and marketing deliverables.

Videos - Managed creation of three program-specific videos for website use.

Development Email Campaigns - Worked with Development Department to create and send emails for a winter campaign, spring campaign, Soiree event, Give Out Day, Giving Tuesday, Hear Me Roar event and more.