Kate McCaffrey Real Estate Blog Content & Neighborhood Write-Ups

Creation of hyperlocal content for Kate McCaffrey, #1 real estate agent in Alameda:

https://www.katemccaffrey.com

I created content to help launch Kate's new blog in August of 2019 (https://www.katemccaffrey.com/Blog). I am also managing the social sharing schedule of this content.

Alameda Spotlight - Heidi Santoro from Santoro's Deli
https://www.katemccaffrey.com/Alameda-Spotlight-Heidi-Santoro-From-Santoros-Italian-Market--Deli
Alameda Spotlight - Kate Schatz, author
https://www.katemccaffrey.com/Alameda-Spotlight-Kate-Schatz
Alameda Spotlight - Bean, Rhythmix Cultural Works
https://www.katemccaffrey.com/Alameda-Spotlight-Tina-Blaine-Bean---Executive-Director-Rhythmix-Cultural-Works
Top 5 Reasons to Love the West Side
https://www.katemccaffrey.com/My-Top-5-Reasons-To-Love-The-West-Side-Of-Alameda
10 Fun Things to Do in Alameda:
https://www.katemccaffrey.com/10-Fun-Things-To-Do-In-Alameda
Parks and Open Spaces in Alameda:
https://www.katemccaffrey.com/Parks-And-Open-Spaces-In-Alameda
Alameda's Neptune Beach: the Coney Island of the West
https://www.katemccaffrey.com/Alamedas-Neptune-Beach-the-Coney-Island-Of-The-West
Top 5 Reasons to Love the East Side:
https://www.katemccaffrey.com/My-Top-5-Reasons-To-Love-The-East-End-Of-Alameda
Arts & Culture in Alameda:
https://www.katemccaffrey.com/Arts--Culture-In-Alameda
Architecture in Alameda:
https://www.katemccaffrey.com/Architecture-In-Alameda---Sturdy-Craftsman-To-Decorative-Queen-Anne
Top 10 (okay, 11) Reasons I Love Living in Alameda:
https://www.katemccaffrey.com/Top-10-okay-11-Reasons-I-Love-Living-In-Alameda

Alameda neighborhood write-ups:

https://www.katemccaffrey.com/Buyers/Neighborhoods/Alameda

#1 Agent in the City of Alameda Since 2014

Kate has been the #1 real estate agent in both the number of homes sold and total sales dollar volume in the city of Alameda every year since 2014 and for the main island of Alameda every year since 2011.

Heliotrope SF Blogs and Videos

Content creation for Heliotrope SF - all natural skin care company in San Francisco and Oakland
https://www.heliotropesf.com/

Benefits of CBD
Link to video on Facebook: https://www.facebook.com/HeliotropeSF/videos/463382564296276/
Link to blog: https://www.heliotropesf.com/blogs/news/everything-you-need-to-know-about-cbd-but-were-afraid-to-ask

Non-binary Skin Care
Link to video on Facebook: https://www.facebook.com/HeliotropeSF/videos/736619063417638/
Link to blog: https://www.heliotropesf.com/blogs/news/non-binary-skincare?_pos=1&_sid=85fdd46d1&_ss=r

Aromatherapy
Link to video on Facebook: https://www.facebook.com/HeliotropeSF/videos/357942211587500/
Link to blog: https://www.heliotropesf.com/blogs/news/what-is-aromatherapy-and-why-you-should-learn-about-it?fbclid=IwAR25lkN1UQVeXZO3pL8LSQGo3o55J2EYZfGLask-Z9u_Tyi_v76D7K4xQ4U

Cardamom
Link to video on Facebook: https://www.facebook.com/HeliotropeSF/videos/380595072587482/
Link to blog: https://www.heliotropesf.com/blogs/news/the-top-reasons-to-love-cardamom-essential-oil?fbclid=IwAR3x4Snm0zBR2OGnpoyNfCoCgIZayb1Mwnw91hvEYbiMN3asAaNBJheg90U

Benefits of Shea Butter
Link to blog: https://www.heliotropesf.com/blogs/news/focus-on-ingredients-shea-butter

Benefits of Aloe
Link to blog: https://www.heliotropesf.com/blogs/news/focus-on-ingredients-aloe-vera

Benefits of Jojoba
Link to blog: https://www.heliotropesf.com/blogs/news/focus-on-ingredients-jojoba-oil

Focus on Ingredients: Olive Oil
Link to blog: https://www.heliotropesf.com/blogs/news/focus-on-ingredients-olive-oil

Focus on Ingredients: Lavender
https://www.heliotropesf.com/blogs/news/focus-on-ingredients-lavender

Focus on Ingredients: Neroli

https://www.heliotropesf.com/blogs/news/focus-on-ingredients-neroli

Bees, honey and wax, oh my! (part 1)
https://www.heliotropesf.com/blogs/news/bees-honey-and-wax-oh-my-part-1

Bees, honey and wax, oh my! (part 2)

https://www.heliotropesf.com/blogs/news/bees-honey-and-wax-oh-my-part-two

Why customizing your essential oil blends is good for you, and the environment

https://www.heliotropesf.com/blogs/news/customize-your-aromatherapy-blends

Kate McCaffrey Real Estate videos

Videos produced in Keynote and shared on Kate McCaffrey's social media pages.

Santa Clara Before and After https://www.facebook.com/HomesOfAlameda/videos/321259262114981/
Lea Before and After
https://www.facebook.com/HomesOfAlameda/videos/290526501729729/
Best of Alameda
https://www.facebook.com/HomesOfAlameda/videos/446804716097753/
It's in the details
https://www.facebook.com/HomesOfAlameda/videos/420606518788720/
Gorgeous Mediterranean Split-level Home in Alameda
https://www.facebook.com/HomesOfAlameda/videos/335557614044690/
Santa Clara 2 Before and After
https://www.facebook.com/HomesOfAlameda/videos/489801665091118/
10 Fun Things to Do in Alameda
https://www.facebook.com/HomesOfAlameda/videos/363926184234267/
Core Logic Home Appreciation
https://www.facebook.com/HomesOfAlameda/videos/373579143332531/
Architecture in Alameda
https://www.facebook.com/HomesOfAlameda/videos/2316686801914076/
10 (ok, 11) Reasons I Love Living in Alameda
https://www.facebook.com/HomesOfAlameda/videos/222986575276140/
Marina Village, Alameda
https://www.facebook.com/HomesOfAlameda/videos/495554207679471/
Broadway Before and After
https://www.facebook.com/HomesOfAlameda/videos/744676415989644/

Compass Real Estate - Home of the Week

Writing - Freelance 

Contemporary Masterpiece in Sonoma County

https://compasscaliforniablog.com/home-of-the-week-contemporary-masterpiece-in-sonoma-county

Queen Anne meets Alameda’s Gold Coast

https://blog.pacificunion.com/home-of-the-week-queen-anne-victorian-revival-in-alamedas-gold-coast/

SF LGBT Center Accomplishments

During my year as Director of Marketing and Communications at the SF LGBT Center, I managed and completed the following projects:

Website Redesign - Managed website redesign project; from identifying design and development company and working with department heads on updated content to signing off on design elements and moving content from old site to new. You can read more about the project on Elefint's website.

SF LGBT Center Style Guide - Managed project with contract designer to deliver a much-needed style guide for the organization.

SF LGBT Center Social Media Policy - Created social media policy for organization.

New Logo Implementation - Managed re-brand away from 15 year anniversary; new logos, letterhead, envelopes, email signatures, event banners and tablecloths, and signs.

Pride 2018 Deliverables - Managed design and ordering of flags, banners, stickers, and t-shirts with new logo for 2018.

Suite of Professional Photos - Managed several photo shoots for professional quality photos for website and marketing deliverables.

Videos - Managed creation of three program-specific videos for website use.

Development Email Campaigns - Worked with Development Department to create and send emails for a winter campaign, spring campaign, Soiree event, Give Out Day, Giving Tuesday, Hear Me Roar event and more.

Hootsuite Certified Professional - Social Marketing

• In March 2019, I received this industry-recognized certification that demonstrates my expertise with the essential elements of social marketing.

Project Management: SF LGBT Center Style Guide

When I started my tenure at the SF LGBT Center, I was informed that the organization hadn't had a style guide in years. I worked with the Deputy Executive Director and designer to produce an updated, modern style guide that included: naming conventions, mission and elevator pitch, voice and tone, logos and colors, photos and images, writing tips, social media guidelines and brand commitments, attributes and values.