In my role as Content Marketer, I am also responsible for the planning and execution of our marketing communications calendar, including content-based and product-based efforts. I head the monthly planning sessions and manage the editorial calendar. I then work with the product marketing leads to develop the content for all of projects - including writing, approvals, and building the content in LeanPlum. Here is a sample calendar entry from our Airtable account. In an average month, I plan, manage, and build between 20 - 30 emails, PUSH notifications, blogs, and social posts.
