Pacific Union International
Under my management:
Increased Instagram followers by 136% (2016-2018)
Increased Facebook followers by 56% (2016-2018)
Increased LinkedIn followers by 60% (2016-2018)
Samuel Merritt University Social Media (2015)
During my time at SMU (2 1/2 years), I have helped grow the Facebook account from 200 to over 2,200 followers; implemented and managed a Flickr account that has now had over 900,000 views; implemented and managed a YouTube account that has now had over 14,000 views; and launched and managed a Twitter account that now has 500 followers.
Samuel Merritt University Website Refresh (2015)
The SMU redesign responded to the needs of our external and internal communities. I met with department chairs and division heads, and other staff members, to collect information and content requirements in order to make smart decisions about design and usability.
The main reasons for this redesign were to:
· Refresh the look and to integrate the new look/icons/colors.
· Make it easier for prospective students to find information they need such as program information, admission requirements, tuition, financial aid resources, and the application process.
· Illustrate the SMU experience and highlight what makes SMU unique – the Simulation Center, the Motion Analysis Research Center, the SMU student experience, local and global outreach activities, our diversity, and community partnerships.
The site launched in May, 2015
Samuel Merritt University Website Updates (2013)
In my first six months at Samuel Merritt University, I added a great deal of content to help successfully tell the story of SMU and the SMU community. Please click here to read more about the website updates that were implemented.
Samuel Merritt University Social Media Growth (2013)
Facebook
In December, the SMU Facebook page was in its infancy. It had a few hundred followers and lacked dynamic content. It grew slowly over the next few months. In March, we hit 400 followers. After two successful Facebook advertising campaigns and an effort to keep the content interesting and relevant, as of June, 2013, we have over 1,100 followers.
Twitter (2013)
Our Twitter account went live in November, 2012. It has been slowly growing; we currently have almost 200 followers. We have logged 429 tweets and retweets (sharing someone else’s content) and follow 452 Twitter accounts.
Flickr (2013)
Because we had no public photo galleries, I decided to launch a (low-cost) Flickr account. We currently have nine public albums, showcasing hundreds of photos. Every time we have a professional photo shoot or event, I choose 20+ photos to be placed onto Flickr. I share these links via our social media sites, and a link to our Flickr account lives on our homepage. These photos help tell our story.
Out & Equal Workplace Advocates - Successful Twitter Activity by Our Yearly Summit Conference Attendees (2011)
Challenge: Engage 2011 Workplace Summit conference attendees (2500 total) to communicate and share their experiences by using Twitter hashtag #outandequal
Action: We publicized the hashtag in the program book, and began actively using the hashtag before the conference to create buzz. At the conference, we used our Twitter account to communicate speaker quotes and highlights from plenary events.
Result: Conference participants, for the first time, embraced Twitter as a way to communicate with other attendees. Hundreds of participants tweeted about their experiences and their highlights. They even organized a "Tweet Meet Up" at the event, on their own accord, where they could connect in person. The Communications Team was very pleased with the account activity, connections made, brand strengthening, and positive feedback we received from conference participants.
UCSF - Migration of Websites to New Design - Content Management (2010)
Challenge: Move content from the "old" design to the "new" design, while keeping copy for nine units consistent and fresh.
Action: I have been responsible for the migration, and update, of content for each of our unit's websites as we move from the old design to the new design. This has been an educational experience for me, regarding the use of content management systems, and basic HTML skills.
Result: The Campus Life Services homepage, Distribution & Storage, and Arts & Events have been moved over to the new design, with the other units scheduled for the move in the upcoming months. I have been an integral part of content and layout decisions, as well as working closely with our clients, project manager, and web producers, to make these migrations smooth and successful. I am Content Manager of all marketing copy on these sites, and am working with the units to make sure their services and promotions are being effectively communicated to their clients.
UCSF - Social Media Initiatives (2009-2010)
Challenge: Use social media to help brand Campus Life Services, and create awareness of the variety of services that we offer.
Action: I presented a Social Media Marketing Requirements Document to the Marketing Manager, requesting to begin social media initiatives for our organization. Because Campus Life Services is part of UCSF, there was some push back regarding procedure and security. Once it was determined that there would be no risk to the organization, and that a social media strategy was imperative, I started the Campus Life Services facebook page, Twitter account, and a Twitter account for UCSF Fitness & Recreation.
Result: These social media pages have been growing, slowly but surely. I constantly use these pages to funnel visitors to the Campus Life Services website, where more information, and opportunity for financial transactions, is available. I use bit.ly short links, which means I can track how many clicks we are getting per post. The CLS facebook page is proving to be popular as a venue to communicate about upcoming events and results of past events via photos. Overall, without any active advertising, our accounts are going strong, with a plethora of content that is dynamic and interesting to the UCSF community.
UCSF - Migration of Staff Newsletter from Print to Online (2009)
Challenge: Cut print costs while still maintaining regular communication with our staff.
Action: I suggested using blog software as a interim solution while an Intranet revamp is in discussions. I migrated the staff newsletter to a reader-friendly design, that is constantly updated. Instead of mailing paper copies, in which content can be outdated as soon as it is printed, I email staff once a month with a reminder to view the online staff newsletter.
Result: The Campus Life Services Online Staff Newsletter has had over 3000 visits and 6000 page views per date. Staff appreciate the features of the newsletter, such as the photos and calendar, and the fact that content can be published, and shared, almost instantly. The migration has been a success.
Good Vibrations - Online Magazine Redesign (2006-2007)
Challenge: Update an outdated online magazine and make it dynamic.
Action: I was presented with the opportunity to be the editor for the Good Vibrations' magazine, GV Weekly, and jumped at the chance. With the help of our web team, the magazine went through a transformation using blogger software, making it more reader-friendly. The new design was inclusive to a new gallery, showcasing work by contributing artists, as well as contests, new media, and the ever-important comment feature.
Result: During my tenure as editor, GV Weekly was the most-visited section of the Good Vibrations website.
Good Vibrations - GVTV Video Project (2006-2007)
Challenge: Communicate with customers regarding products and sex education, via a safe, contemporary, non-judgmental venue.
Action: The Good Vibrations Marketing Department was looking for new, innovative ways to connect with customers. YouTube was becoming very popular, so we pitched a "GVTV" channel campaign to the company's president. This campaign was approved and we were asked to produce 10 videos in the matter of weeks. We combined a "man on the street" approach, asking the public questions, with interviewing experts (Good Vibrations staff). We even involved Margaret Cho, who was on the Good Vibrations Board at the time. I headed this initiative, and shot, edited, and produced the videos.
Result: By the time I left Good Vibrations in 2007, we had produced over 50 videos (produced 2006-2007) which had over a million views. We had beaten our competition to this "new" type of communication, and had established ourselves as a leader in new media.
Publishers Group West - Improve Communication Process with Clients (2002-2004)
Challenge: Streamline communication with client-publishers regarding their advertising spending and coop contributions.
Action: Instead of waiting for publishers to ask the Advertising office for updates regarding their advertising spend and PGW co-op contributions, I implemented a weekly "adlog" email. The Advertising Department (myself and an assistant) implemented this schedule so that publishers would have weekly updates, and would easily be able to see new entries each week.
Result: More satisfied client-publishers, who no longer had to reach out to obtain information, but rather received weekly updates that kept them always up-to-date on their advertising spend. The Marketing Department was also very pleased by this new process, as they no longer had to field questions about advertising spend.
