Samuel Merritt University - Facebook

The Samuel Merritt University had approximately two hundred followers when I started as Associate Director of Web Communications and Social Media in November of 2012. I began by building content, and a few months in, began to run Facebook ads. By the end of May 2013, we had over 1,000 people "liking" us on Facebook. (UPDATE: Jan 2015 - over 2,200 followers)